Sherri McMillan, contributing columnist

McMillan, contributing columnist

Sherri McMillan has been inspiring the world to adopt a fitness lifestyle for more than 20 years and has received numerous industry awards, including the 2010 CanFitPro International Fitness Presenter of the Year, the 2006 IDEA Fitness Director of the Year, the 1998 IDEA Personal Trainer of the Year and the 1998 CanFitPro Fitness Presenter of the Year. She is a fitness trainer, fitness columnist for various magazines and newspapers, author of five books and manuals, including "Go For Fit - The Winning Way to Fat Loss," "Fit over Forty" and "The Successful Trainers Guide to Marketing." She is a featured presenter in various fitness DVDs, an international fitness presenter and a spokesperson for Nike and PowerBar. She can be reached at or

Developing a 12-Month Marketing Plan for Fitness Directors
A good marketing plan should include internal initiatives, external initiatives and team development.
Invest in Your People and Watch Your Business Thrive
If you want to grow your personal training business or department, you must invest in your team.
Six Steps to Successful Community Events at Your Health Club
Special events are the best way to develop community, create excitement, set training goals and offer something to look forward to.
Do's and Don'ts of Group Training
At Northwest Personal Training, based in Vancouver, WA, we conduct a variety of group personal training programs. We have had to work hard to ensure our sessions are different enough from a typical group fitness class
The Components of a Good Fitness Assessment
Last month, I addressed the basics of how to use assessments to sell personal training. If you don’t already have an assessment process in place, you can borrow from the assessment tool that we use, which I’ll explain below
Using a Fitness Assessment to Sell Personal Training
If your trainers currently are not performing fitness assessments on new clients or members, then it’s time to provide them with the skills and resources to start
Keep Your Trainers Busy So They Get Busy
One of the worst things is to see a trainer sitting around all day behind a desk or just hanging out talking to other staff. The perception to a potential client is that the trainer must not be that good since he or she doesn’t have any clients
Focus on Personal Training
Marketing Your Personal Training Business
Master Class Videos
Apr 21, 2014

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link 2

Use this plan to inform, inspire and persuade so you can close more membership sales....More

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