Design can help move the prospect to a new member, encourage the new member to become a regular, and ultimately provide the right environment to allow the easy transition from a regular to an enthusiast.
Club owners must ask how their clubs can be a bigger part of members’ lives instead of how they can make members a part of their clubs. At minimum, three distinct but integrated layered components contribute to a complete and satisfying member experience: physical, emotional and spiritual, and social engagement.
The pressure to control the cost to build a project has never been greater. The ability to forecast the final cost of a building project is not only important to the business plan, but it is absolutely essential to financing a project
Preview video: Eric Affeldt, CEO of Club Corp, Dallas, shares his thoughts on the future of luxury clubs, how they are changing, how they compete with low-priced clubs and what other clubs can learn from them....More