Your club should be viral. But what is viral, you may be asking? Viral is a marketing phenomenon that facilitates and encourages people to pass along a marketing message. It generally refers to viral Internet marketing, but it can be used to spread the word about your club in other ways too.
Did that title catch your attention? Thought so. Well, the expanded version of that title is ‘Are You Easy to Do Business With?’ but it doesn’t seem to be as much of an attention grabber as the abbreviated headline
Most health club owners who I consult with are meticulous about tracking their new-member sales and many of their other sales-related numbers. Unfortunately, this level of diligence doesn’t usually carry over to the way they run their personal training departments.