A child abuse incident is not only devastating for the child, but it also can be devastating to a club’s reputation, especially if the club did not do employee background checks or ignored warning signs.
Once banished to basements, hotel fitness centers are now getting more attention from hotel operators who realize fitness has become more important to travelers. The shift could provide new sales opportunities for manufacturers and partnership possibilities for club operators.
By early 2014, InterContinental Hotels Group will open its first EVEN Hotel, which will focus on offering healthy food options, a pleasant and efficient working environment, relaxing and healthy rest options, and quality workout facilities.
The Affordable Care Act could be a real avenue for the industry to reach the 85 percent of the market who are not currently health club members, but the time and money invested in the programs necessary to reach this market will be slow in offering returns.
With the growing popularity of small group training, some club operators are taking small group training out of the personal training department and are moving it into the group exercise department as a fee-based program, a move that is breathing new life into group exercise.
After the recession caused many clients of Fitness Together franchises to cut their personal training, the company decided to offer small group training and monthly memberships, a plan that has increased revenue for many franchisees.