Pamela Kufahl, Director of Content and Engagement

Kufahl, Director of Content and Engagement
Director of Content and Engagement,
Club Industry

Pamela joined Club Industry in 2002 and became editor-in-chief in 2004. She became director of content and engagement in 2014 when the brand moved completely online. Pamela helped transition the brand to a news/business franchise and expanded its online products. She was a finalist for two Jesse H. Neal Awards and has won four regional American Society of Business Publication Editors (ASBPE) writing awards, one national ASBPE award and a gold Eddie award from FOLIO. Prior to joining Club Industry, Pamela covered the energy industry for a decade. She is an avid exerciser, especially enjoying boxing and kickboxing, strength training, Pilates and yoga.

She can be reached at Or follow her on Twitter at @PamelaKufahl.


Second Wave of Bomb Threats Hits JCCs This Month
For the second time in one month, multiple Jewish Community Centers across the country received bomb threats. After evacuations and a search of each of the 27 facilities, the threats were deemed a hoax.
Chris Clawson Leaves Life Fitness; Former GE Exec Appointed New President
After six years as president of Brunswick Corp.'s Life Fitness Division, Chris Clawson has left the company. Taking over as president is Jaime Irick, who has experience at GE "transforming traditional business models to compete in new and evolving markets," according to an announcement from Brunswick.
Fitness Franchisors Make Entrepreneur's 2017 Franchise 500 List
Seventeen fitness franchise companies made the 2017 Entrepreneur Franchise 500 list, which was released this month.
Follow the Fitness Leaders: Trends That Will Affect the Health and Wellness Industry in 2017
Find out the trends that eight of the leaders in the health and wellness industry say will affect the industry the most in 2017.
ClubCorp Reviews Possible Sale of Company
After a September letter from an active investor complained about ClubCorp's share price and asked the company to look at strategic alternatives, ClubCorp announced that has formed a committee to look at options for the company. Those options might include a sale or a real estate investment trust, according to Reuters.
DavidBartonGym Closes Clubs in New York, Boston, Chicago, Miami and Bellevue
Rising competition from boutique studios, particularly in the New York market, has led to the closure of the DavidBartonGym clubs in New York, Boston, Chicago, Miami and Bellevue, Washington. DavidBartonGym clubs in Los Angeles, Las Vegas and Honolulu will remain open.
Top Five Fitness Industry Insights from ClubIntel's 2016 Report
ClubIntel has published its "2016 International Fitness Industry Trend Report" based on responses from 193 operators representing 4,000 clubs worldwide. The study's authors, Stephen Tharrett and Mark Williamson, developed these five observations about the industry based on the responses.
Police Investigate Death of CorePower Yoga Founder Trevor Tice
CorePower Yoga staff members are dealing with the death of the company's founder, Trevor Tice. Police are investigating the death, which occurred on Monday, calling it "suspicious."
Five Food Trends to Watch in 2017
The Sterling Rice Group has published a list of 10 food trends that will be popular in 2017. The Club Industry editors highlighted the five trends we are most excited about in this photo gallery, which we've listed in order of our excitement.
acac Fitness & Wellness Center Adds Fourth Club in Maryland
acac Fitness & Wellness has purchased its fourth club in Maryland in less than two years with the acquisition of a former Healthtrax club inside Johns Hopkins Health Care and Wellness Center.
Octane Fitness Receives Eight Best Buy Awards
Two commercial products from Octane Fitness received Best Buy awards from Fitness Professor Review, as did six of the company's consumer products.
ACE's 10 Fitness Trends to Watch in 2017
Fitness trends to watch for in 2017 include new ones and the return of old favorites, according to the American Council on Exercise (ACE), which this week released its picks for top fitness trends for the coming year.
Wexer Acquires ClubVirtual
Virtual fitness company Wexer has purchased ClubVirtual for an undisclosed price, noting that ClubVirtual will continue to produce content under the ClubVirtual name.
Report: Studio Owners Earn Less Than $300,000 in Annual Revenue
The Association of Fitness Studios has released its second annual report detailing key financial elements of the studio business, including average annual revenue, average retention rate and average pay for trainers.
Music Mogul Russell Simmons Opens Yoga Wellness Center
Yoga practitioner and founder of Def Jam Recordings, Russell Simmons, has opened a yoga and lifestyle studio with a retail element. The retail element is in partnership with activewear company The Moret Group.
Master Class Videos
Apr 21, 2014

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link 2

Use this plan to inform, inspire and persuade so you can close more membership sales....More
Executive Insights Videos
Nov 13, 2014

Exhale: How a Boutique Well-being Brand Thrives  

Annbeth Eschbach, CEO of exhale, shares why she created her boutique studio brand and how she plans to grow her business in New York and beyond....More

Learn more by reading our stories about these industry topics:


Nutrition/Weight Loss



Training/Group Exercise


Club Info and News

Subscribe to Our Newsletters



Increase your leadership skills in these online sessions. CEUs/CECs available.