Michael Scott Scudder is founder and CEO of the Fitness Business Council, the independent club business network. He has three decades of experience in the fitness industry as general manager, executive director, owner and a consultant. He has advised more than 500 fitness facility organizations about advertising, marketing, sales, operations, management and business development. He provides training programs for health clubs on management, marketing, sales, demographics and member integration strategies. He has delivered online events to more than 12,000 club owners and managers. He also has been a speaker at various industry conferences, including Club Industry, and has written for several industry publications. He can be contacted at 575-751-1212 or firstname.lastname@example.org.