Michael Scott-Scudder, contributing columnist

Seven months ago, I wrote about how the word may be fading from our terminology. In that column, I spoke about early industry innovators going out and

It seems that all industries go through plateaus in their stages of growth. Often, at certain points in time, language changes with an industry's shift

The term disruptive innovation comes from a brilliant book about marketing theory titled Seeing What's Next. If you've read Blue Ocean Strategy, Good

Longevity has a way of creating objectivity. If you're around something for an extended period of time, you learn how it functions and what will happen

Last month, in the first of this two-part series, I asked if our health club model is out of date. This month, I question whether our practice of membership

I research emerging trends, fitness fads, industry changes and economic historical referencing every month. Also, being nearest in age to that constantly-in-the-news-set