Lynnette Shelley

Lynnette
Shelley
Articles
Demographics & Dividends
Target new populations to bring new business into your club.
Demographics & Dividends
Target new populations to bring new business into your club.
Diagnosing Financial Failure at Your Health Club
Keep your club healthy by recognizing the symptoms of bad business.
Put the Aah In Day Spa
What your new profit center needs to keep customers coming back for more -- from design to services to staff.
Making the Claim
Understand the ins and outs of insurance coverage, and ensure that your club is safeguarded against disaster.
The Hard Sell on Software
Our online supplement to August's "Driving Profits" cover story. Find out what questions you should be asking when shopping for software.
Driving Profits
Revenue stuck in neutral? Then push the pedal on your software programs and ride technology to first place.
Take the Floor
How you can really floor your members with innovative surfacing design.
Children's Fitness
Club Industry's exclusive guide to children's fitness products.
Children's Fitness
Club Industry's exclusive guide to children's fitness products.
50 Million Served
IHRSA's goal is to have the fitness industry reach 50 million members by the year 2010. Can we pull it off?
New Products and Services Review
Club Industry's exclusive guide to children's fitness products.
New Products
The latest offerings from health and fitness manufacturers and suppliers.
Y2K YMCA
Maturity brings wisdom, and, at the age of 150, the Y's have big plans for the new millennium.
Master Class Videos
Apr 21, 2014
Video
Club Industry

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link 2

Use this plan to inform, inspire and persuade so you can close more membership sales....More
Executive Insights Videos
Nov 13, 2014
Video
Club Industry

Exhale: How a Boutique Well-being Brand Thrives  

Annbeth Eschbach, CEO of exhale, shares why she created her boutique studio brand and how she plans to grow her business in New York and beyond....More
Trends

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Management

Nutrition/Weight Loss

Sales/Marketing

Technology

Training/Group Exercise

Wellness

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