Are you using LinkedIn like a power tool or a blunt-force instrument? Used like a power tool, you’ll put your best professional foot forward. But if you treat it like a blunt instrument, you’ll undermine your personal wellness brand in front of the world.
In the old days, building a website was hard and expensive. Now it isn’t. These days, if you’ve picked the right website platform, you should never have to pay a developer to update simple text content on your site.
Do your health club or wellness center’s marketing emails and newsletter subject lines actually work? For many, subject lines are an afterthought, but your subject line determines whether your subscribers spend even a second looking at your email.
If you’re using the following five phrases in your club marketing materials, it’s time to revitalize your copy with sparkling, specific language that zeroes in on why your members love your health club
Planning to go beyond corporate memberships to full-fledged corporate wellness programs? It’s a terrific business opportunity—if you avoid the obstacles that many health club owners encounter when they tackle this market.
Preview video: Eric Affeldt, CEO of Club Corp, Dallas, shares his thoughts on the future of luxury clubs, how they are changing, how they compete with low-priced clubs and what other clubs can learn from them....More