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Leslie Nolen

Articles by Leslie Nolen
Five Tired Phrases Health Club Owners Should Avoid
If you’re using the following five phrases in your club marketing materials, it’s time to revitalize your copy with sparkling, specific language that zeroes in on why your members love your health club
Can Health Fair Marketing Ever Pay Off?
Six tips to help health club owners make health fair marketing pay off.
Goin' To The Chapel: How To Sell Wellness To Employers
Planning to go beyond corporate memberships to full-fledged corporate wellness programs? It’s a terrific business opportunity—if you avoid the obstacles that many health club owners encounter when they tackle this market.
Eight Questions That Uncover Your Potential Member’s Motivation
When we work with health clubs on business strategies, we always ask what motivates their customers to buy from them
How To Market Using The Stages of Change Model
How much time and money has your health club spent selling to people who aren’t ready to change
From Royalty to the End of the Road: How to Get the Most From Your Staff
Results matter. But how employees get results—their personality and behavior—matters more.
Creative Wizards Need Not Apply: How To Develop Effective Marketing Materials
Good news: Contrary to popular belief, you do not need to be a creative wizard to develop effective marketing materials for your health club.
A Five-Point Tune-up for Your Health Club Web Site
Many health clubs create a Web site because everyone else is doing it. However, this isn’t the best reason to start one.
Is Your Health Club Addicted to Bad Profits?
Check your business for these five bad-profit practices...
Troubleshooting The Sales Cycle In Your Wellness Business: Part 3
In Part 1, we identified the four key stages of effective sales and marketing strategies: Stage 1: Filling the pipeline with prospects Stage 2: Following up with prospects Stage 3: Exploring ways your business can help prospects Stage 4: Closing sales
Prevent Subtle Sales Missteps
Start by understanding three factors that influence potential customers. If you’re like many health clubs, your sales process and marketing materials overlook these aspects. First, competing choices often seem alike to prospects. Sure, you can rattle off important differences between
How to Recognize the Seven Warning Signs of Personal Trainers Who Lack Respect for Clients
Do your personal trainers treat their clients with respect? You probably said "yes" right away. And for most trainers, that's true. But some trainers become jaded, impatient, or actually hostile

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