If you’re using the following five phrases in your club marketing materials, it’s time to revitalize your copy with sparkling, specific language that zeroes in on why your members love your health club
Planning to go beyond corporate memberships to full-fledged corporate wellness programs? It’s a terrific business opportunity—if you avoid the obstacles that many health club owners encounter when they tackle this market.
In Part 1, we identified the four key stages of effective sales and marketing strategies:
Stage 1: Filling the pipeline with prospects
Stage 2: Following up with prospects
Stage 3: Exploring ways your business can help prospects
Stage 4: Closing sales
Start by understanding three factors that influence potential customers. If you’re like many health clubs, your sales process and marketing materials overlook these aspects. First, competing choices often seem alike to prospects. Sure, you can rattle off important differences between