The consolidation talk currently making news in the health club industry is not reserved for the for-profit club market. Nonprofit fitness and recreation facilities also are looking at merger possibilities, as well as partnerships with other organizations and businesses.
The gourmet coffee industry’s growth in the past two decades might not seem very relevant to your health club business, but when it comes to marketing, the industries definitely have something in common, says John Moore, a former Starbucks Coffee marketing executive.
On every U.S. Navy ship, there are thousands of sailors whose hard work helps ensure Americans’ welfare and quality of life. Those ships also are home to a few civilians whose job is to ensure the same for the sailors on board. Those civilians include a fitness director employed through the Navy’s Morale, Welfare and Recreation Department Civilian Afloat Program.