Lara Hale, Senior Associate Editor

Hale, Senior Associate Editor
University Rec Centers Look Off Campus for Revenue
Many rec departments have sought external sources of revenue by offering memberships, guided outdoor adventures, equipment rental and facility rentals to the greater community.
Public-Private Partnerships Take Off at Recreation Centers
Tough economic times and tightened belts led more municipalities to consider relationships with for-profit and nonprofit private entities.
Military Focuses on Functional Fitness Training
This year has been one of change for military branches built on tradition.
Fitness Accessories Use Boosted by Programming Trends
Small fitness equipment and accessories will play a key role in programming trends in 2012.
Marine Fitness Program Aims to Reduce Stress
Semper Fit, the fitness program of the U.S. Marine Corps (USMC), is partnering with the branch’s DSTRESS phone line to offer fitness-based solutions to stress issues faced by some Marines.
Pooling Resources: Schools Seek Partners for Sports and Rec Programming 
Faced with the possibility of having to eliminate recreation and sports programs, administrators at many schools and colleges have found that partnering with other entities has allowed them to continue or even improve their offerings to students.
Where the Magic Happens: Athletic Business Conference 2011 Bound for Orlando
The city is home to some of the country’s most popular family-friendly attractions, but this December, Orlando, FL, also will attract thousands of athletics, recreation and fitness professionals during the annual Athletic Business Conference and Expo.
Illinois Pools Closed Due to VGB Compliance Issues
Several public pools in Illinois have been forced to close after missing the state’s Oct. 1 deadline for compliance with the federal Virginia Graeme Baker Pool and Spa Safety Act (VGB).
YMCA to Manage Arizona County Community Center
An Arizona county is handing over the management of a second municipal community center to the local YMCA.
University Recreation Centers Seek Sponsors
Corporate names are finding their way into university rec centers as directors pursue sponsorships.
CPSC Revokes Its Position on Unblockable Pool Drains
Around 18 months after issuing a definition of an “unblockable” pool drain that was contentious even among its own members, the Consumer Product Safety Commission (CPSC) now has revoked its position that a pool drain cover alone can create an unblockable drain.
Marines Test New Fitness Program
Marines at six U.S. Marine Corps (USMC) stations are the first to participate in the new High Intensity Tactical Training (HITT) strength and conditioning program that will be rolled out across the branch by January 2012.
Mad Dogg and Zumba Focus Efforts and Money on Brand Protection
Two vendors in the fitness industry—Mad Dogg Athletics and Zumba Fitness—work hard to safeguard their brand names from misuse.
Red Lerille: Painting the Town Red
Our 2011 Lifetime Achievement Award winner Red Lerille’s unwavering dedication to fitness has helped his health club attract an incredible share of the Lafayette, LA, market for almost 50 years.
Ex-Starbucks Marketer John Moore Knows Creating Buzz Is Best
John Moore is not your typical marketer. He is more likely to tell you to focus on creating a good experience for your members than suggest that you create a slick new brochure for prospective members.
Master Class Videos
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Preview: Close More Sales by Using Three Concepts and the Four-Chain Link 2

Use this plan to inform, inspire and persuade so you can close more membership sales....More
Executive Insights Videos
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Exhale: How a Boutique Well-being Brand Thrives  

Annbeth Eschbach, CEO of exhale, shares why she created her boutique studio brand and how she plans to grow her business in New York and beyond....More

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