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Home > Keith Catanzano, contributing columnist

Keith Catanzano, contributing columnist

co-founder and partner
2River Consulting Group
Email keith.catanzano@2rivercg.com
Articles by Keith Catanzano, contributing columnist
How Elements of a Membership Contract Can Improve Customer Retention
All membership contracts are not created equal. How club owners draft their contracts has a direct and measurable impact on member retention.
The Secret to Member Retention Is in Your Data
To keep members, even during tough economic times, club owners and operators will need to stress health and wellness at their facilities rather than strictly fitness.

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