Leaders of active aging retirement communities know that service sells, and they want to invest in creating a consistent depth of experience that allows them to get and keep more residents. The same approach can benefit your health club.
The responsibility of your membership sales representatives is to generate business, not simply take walk-ins and call-ins. For that reason, your reps must have a five-point lead generation plan (5PLGP).
Distractions can prevent your staff from hitting their individual sales goals and the sales goals of the department. That’s why they need a plan to be productive and understand how to prioritize their activities.
In February, I attended the Abierto Mexicano (Mexican Open) in Acapulco. It is a lovely small tennis tournament. The organizers have aspirations to make it the fifth Grand Slam. Although I enjoyed my experience at the tournament, I want to share with you the superior customer service I experienced at the Fairmont Pierre Marques hotel, which was next door to the tournament, and how that can translate to the club environment. By Karen Woodard-Chavez
Preview video: Eric Affeldt, CEO of Club Corp, Dallas, shares his thoughts on the future of luxury clubs, how they are changing, how they compete with low-priced clubs and what other clubs can learn from them....More