Joy Gendusa, contributing columnist

Joy
Gendusa, contributing columnist
Owner and CEO,
PostcardMania

Joy Gendusa is the owner and CEO of marketing firm PostcardMania. She began PostcardMania in 1998 with nothing but a phone and a computer. Gendusa's original vision for PostcardMania was a full-service postcard marketing company helping clients create turn-key marketing campaigns with graphic design, printing, mailing list acquisition and mailing services. Since then, PostcardMania has evolved and expanded to offer its clients fully integrated services, including email marketing, pay-per-click management and website development. In 2012, PostcardMania reached almost $20 million in annual revenue, and the company now employs more than 195 people, prints 4 million and mails 2 million postcards each week, and has more than 57,000 customers in more than 350 industries. You can connect with Gendusa on Google+.

Articles
Three Direct Mail Tips for Better Health Club Membership Enrollment
Postcard marketing is still a vital part of health club marketing, but its success comes down to mastering its three most essential elements: size, design and list.
Executive Insights Videos
Eric Affeldt, CEO, Club Corp
May 20, 2014
video
Club Industry

Preview: How High-End Clubs Differentiate Themselves and How They Are Changing

Preview video: Eric Affeldt, CEO of Club Corp, Dallas, shares his thoughts on the future of luxury clubs, how they are changing, how they compete with low-priced clubs and what other clubs can learn from them....More
Master Class Videos
Apr 21, 2014
Video
Club Industry

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link

Use this plan to inform, inspire and persuade so you can close more membership sales....More
Instagram
Trends

Learn more by reading our stories about these industry topics:

Management

Nutrition/Weight Loss

Sales/Marketing

Technology

Training/Group Exercise

Club Info and News

Subscribe to Our Newsletters