Many Boomers have reached the age of 65 now, and the rest of them are following quickly behind. That means that marketing, programming and fitness equipment that targets this market must change with them.
Fitness equipment manufacturers have plenty of ways to test a new product in the factory as it is designed, built and tweaked. But in the end, only real-world testing offers insights into just how well a product will stand up to the competition—not to mention the club and the end-users’ expectations.
Even though the high obesity numbers in children would indicate a revenue opportunity in serving this market, some club operators are experiencing revenue growth by catering to a different segment of America’s youth.
Preview video: Eric Affeldt, CEO of Club Corp, Dallas, shares his thoughts on the future of luxury clubs, how they are changing, how they compete with low-priced clubs and what other clubs can learn from them....More