John Agoglia, contributing writer

John
Agoglia, contributing writer
Articles
Aging of Baby Boomers Not Lost on Health Club Operators, Equipment Manufacturers
Many Boomers have reached the age of 65 now, and the rest of them are following quickly behind. That means that marketing, programming and fitness equipment that targets this market must change with them.
Fitness Equipment Test Sites Benefit Health Clubs and Manufacturers
Fitness equipment manufacturers have plenty of ways to test a new product in the factory as it is designed, built and tweaked. But in the end, only real-world testing offers insights into just how well a product will stand up to the competition—not to mention the club and the end-users’ expectations.
Youth Performance Training Offers Revenue Possibilities for Health Club Operators 2
Even though the high obesity numbers in children would indicate a revenue opportunity in serving this market, some club operators are experiencing revenue growth by catering to a different segment of America’s youth.
Game On
Club membership is down for Bobbi Hayes, owner of Bulldog Interactive Fitness, a Canadian-based interactive fitness facility franchise designed for youth
Do the Hustle, Away From the 1970s
One last thought about the 1970s. The decade was good while it lasted for some clubs. The problem now is that too many facilities are stuck in that glorious
You Can't Please Em All
One last thought about suggestion boxes. Why don't we just call them what they really are a complaint box. A look through just about any fitness facility's
Call to Bobbleheads: Wake Up!
One last thought about trade shows and conferences. They really are what you make of them. These trips offer a chance for you and your employees to network,
Gearing Up with Those Resolutions
One last thought about holiday presents and New Year's resolutions. Sometimes they go hand in hand, but occasionally, they're out of sync. During the
Loading Up on Plate-Loaded Equipment
Born in the training rooms of college and pro athletics, plate-loaded equipment has been used by everyone from Shaquille O'Neal to Brian Urlacher to Jennifer
Fit the Bill
Billing and collections are certainly not the two most exciting aspects of the fitness industry. Most likely (okay, most definitely) they weren't even
Give Cardio a Kick
While many have touted the reduction and elimination of group exercise classes to help improve a facility's bottom line, some are finding that narrowing
Key Card Clubs and Liability Issues
At one time the front desk was the key entry point at every fitness center. Now, an increasing number of clubs enable members to gain 24-hour access to
Money Talks
It is a tough job keeping up with the especially when the Joneses are bigger fitness facility companies, which virtually all are when you're a one-shop
The AED Agenda
According to a report on the Early Defibrillation Law and Policy Center Web site, Out-of-hospital sudden cardiac arrest (SCA) death strikes between 350,000
Fit for Success 2005
Like many business sectors, 2004 could be called a mixed bag for the fitness facility industry. It was a year during which we saw chains of various sizes
Executive Insights Videos
Nov 13, 2014
Video
Club Industry

Exhale: How a Boutique Well-being Brand Thrives  

Annbeth Eschbach, CEO of exhale, shares why she created her boutique studio brand and how she plans to grow her business in New York and beyond....More
Master Class Videos
Apr 21, 2014
Video
Club Industry

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link

Use this plan to inform, inspire and persuade so you can close more membership sales....More
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