The quality of your staff’s club tour and membership sales presentation will often determine whether a guest joins your health club or one of your competitors down the street. Unfortunately, most membership presentations lack pizzazz and are seldom compelling enough to motivate the club guest to join your club the day of the visit.
Here are some proven ideas you can refer to when you choose to evaluate your own sales and marketing efforts in your health club—and they apply not only to your membership sales, but to personal training, juice bar and almost anything else you market and sell in your health club.
While working with health club clients who are struggling and attempting to turn around their existing situation, one of the common things I see are managers and owners who mistakenly think that money or the job itself is the primary motivator for their staff
The people aspect of the health club business is really what it is all about. Think of your club members and guests as individuals. Once we think that way, we realize our health club is our member -- not the features of the facility.
Preview video: Eric Affeldt, CEO of Club Corp, Dallas, shares his thoughts on the future of luxury clubs, how they are changing, how they compete with low-priced clubs and what other clubs can learn from them....More