Time for a story: A new health club salesperson was ambitious and eager to learn all he could about the health club business and the technique of selling in the club industry. However, despite all of his efforts, new membership sales were few and far between. Sales effectiveness eluded him.
Health club owners are often so busy putting out operational fires that marketing and advertising programs tend to end up on the back burner. In turn, all health club owners tend to make the same mistakes over and over. Here are seven of those mistakes:
There are two kinds of sales people in health clubs: those who are in a slump and those who will be in a slump. It’s happened to most sales people at one time or another. You might find that you can’t get your club guests to join
In working with many different types of clubs across the country, I’ve seen varying styles of how to inspire others in your health club. Some are very demanding, while others ignore everyone and hope things will improve