Jim Thomas

Jim
Thomas
Articles
Death of a Salesperson
Time for a story: A new health club salesperson was ambitious and eager to learn all he could about the health club business and the technique of selling in the club industry. However, despite all of his efforts, new membership sales were few and far between. Sales effectiveness eluded him.
The Power of Questions in the Sales Process
Sales training participants in seminars I conduct across the country often ask how they can better control the sales process with their health club guest.
Why Should You Make the Effort to Provide Training for Your Staff?
Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting and turnaround firm specializing in the fitness and health club industry.
Seven Marketing Mistakes to Avoid in Your Health Club
Health club owners are often so busy putting out operational fires that marketing and advertising programs tend to end up on the back burner. In turn, all health club owners tend to make the same mistakes over and over. Here are seven of those mistakes:
Ten Ways to Get Out of a Sales Slump
There are two kinds of sales people in health clubs: those who are in a slump and those who will be in a slump. It’s happened to most sales people at one time or another. You might find that you can’t get your club guests to join
Does Your Management Style Inspire Others in Your Health Club?
In working with many different types of clubs across the country, I’ve seen varying styles of how to inspire others in your health club. Some are very demanding, while others ignore everyone and hope things will improve
Master Class Videos
Apr 21, 2014
Video
Club Industry

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link 2

Use this plan to inform, inspire and persuade so you can close more membership sales....More
Executive Insights Videos
Nov 13, 2014
Video
Club Industry

Exhale: How a Boutique Well-being Brand Thrives  

Annbeth Eschbach, CEO of exhale, shares why she created her boutique studio brand and how she plans to grow her business in New York and beyond....More
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