Be sure to focus your services equally on both males and females. Male members can be just as shy about undressing in front of others as women are, and they deserve the same amount of respect and attention.
NATIONWIDE -- As college athletics has become more competitive over the years, universities across the country are spending millions of dollars to build athletic training facilities equipped with state-of-the-art amenities for their sports teams. And many university athletic training professionals say that these features—many of which cost thousands of dollars if not more—could trickle down to the consumer health club market.
SLIDELL, LA -- A full three years after Hurricane Katrina destroyed Cross Gates Family Fitness’ Lake Pontchartrain location in Slidell, LA, the facility reopened while its general manager nervously watched it weather Hurricane Gustav.
Preview video: Eric Affeldt, CEO of Club Corp, Dallas, shares his thoughts on the future of luxury clubs, how they are changing, how they compete with low-priced clubs and what other clubs can learn from them....More