Gregory Florez

Fitness Technology Should Follow the Three Pillars
Our industry is making significant progress in understanding what works and what does not when merging technology with fitness. However, when it comes
Leverage Your Dollars With Web-Based Classes
Specialized and continuing education classes (CEC) for your fitness staff have been turned upside down by the Internet. Online continuing education is
Is Your Club Ready For the Next Wave?
Any parent of a teenager or adolescent knows that his or her most significant challenge in increasing a child's physical activity is technology. As I
Entertainment Responds To Personal Devices
Fitness manufacturers have tried for decades to unlock the key to providing entertainment and motivation to exercisers, but no new products have truly
Merging Health Care, Medicine and Fitness
During the past two decades, both fitness and medical professionals have agreed that for this country to improve the health of its individuals, a synergy
Tech Turned Upside Down
Unless you have been asleep at the wheel, you've heard about the partnership between Nike and Apple to create the Nike+. In the context of commercial
Other Industries Can Help Increase Technology Pace
If you've been paying attention, you know that many of the promises of club-based technologies have not worked well or have been slow coming to market.
How Will In-Club Technology Affect Fitness Pros? Part II
Scott Goudeseune, president of The American Council on Exercise (ACE), and Dr. Cedric Bryant, ACE's chief science officer, discussed in-club technology's
How Will In-Club Technology Affect Fitness Pros?
From portable metabolic carts to computerized exercise training and tracking, in-club capabilities are expanding at a rapid pace. Fitness professionals
IHRSA Technology Update, Part II
The International Health, Racquet and Sportsclub Association (IHRSA) convention offered enough interesting technology that this month I'm continuing with
Smaller Players Dominate Technology Innovations
Technology has moved to the forefront of focus for many institutional product manufacturers in their latest offerings. Some of this is because the public
Are You Onboard with Online Personal Training?
Only about 30 percent of those who start an exercise program stick with it for longer than six months. The retention rates for those who hire personal
Leveraging Your Facility's Technology
Fitness facilities are becoming increasingly technology-driven as a way to differentiate themselves from the competition, drive revenues and leverage
Body Measurement Tools Come of Age
Underwater weighing and skin caliper testing have long been the gold standards in determining an individual's ratio of lean muscle mass to body fat. As
Stepping Beyond Stale Fitness Technology
The fitness industry tends to become stale and myopic about the future of equipment, trends and tools that can further our businesses. However, thought
Master Class Videos
Apr 21, 2014

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link 2

Use this plan to inform, inspire and persuade so you can close more membership sales....More

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