Gregory Florez

I recently attended a small conference that included some of the best and brightest minds in the industry to discuss solutions to current economic issues

Recently, I attended the Outdoor Retailer Show in Salt Lake City, UT. The show has more than 1,000 vendors represented in a $289 billion industry in the

I 've written in previous columns about how your members are demanding tools in your clubs that run similarly to the technology they use on their existing

The club industry better start paying more attention to people who play video games on their computers, TVs or game consoles. There are more than 150

As we try to find ways to service Baby Boomers and Generation X’ers, we are not paying enough attention to our next generation of members, that mercurial group known as Generation Y—comprised of teen-agers or “tweeners.”

In the past two years, I have been contacted by two dozen companies, from start-ups to established manufacturers, who have technology products that promise