A special combination of managerial beliefs, practices and tools that focus on building a healthy organizational culture that drives performance, efficiency, effectiveness and morale can set a facility apart from its competitiors.
To differentiate your fitness facility today, you need a business culture based on a specialized combination of beliefs, practices and tools that focus on building a healthy organizational culture. You need a culture based on the human factor contribution.
Marketing your club for new members has become more of a challenge. You are required not only to work a little harder but a lot smarter. The traditional forms of advertising, such as print media and direct mail, seem to result in very little, if any, response in many markets.
Preview video: Eric Affeldt, CEO of Club Corp, Dallas, shares his thoughts on the future of luxury clubs, how they are changing, how they compete with low-priced clubs and what other clubs can learn from them....More