To improve retention rates, the first step is to identify members who may be at risk of bolting. The most obvious sign is someone who has stopped paying dues, but a second obvious sign is someone whose usage rate has dropped.
Business owners have discovered that healthy and fit individuals generally need fewer health care services and are more productive, which has led more businesses to partner with wellness companies for corporate fitness programs.
Some companies have begun to use disincentives in which employees pay more for their health insurance premiums if they do not incorporate physical activity into their lives or participate in wellness programs that they need.
As the fitness industry prepares for the Smith-Leahy America Invests Act (AIA) to go into effect in 2013, changing the U.S. patent system from a first-to-invent to a first-to-file system, just how big of a problem is patent infringement in the industry?
Every club operator and fitness equipment manufacturer lives with the threat of liability lawsuits. Club operators in most states can protect their businesses with member waiver forms. But manufacturers are a bit more vulnerable.