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Donna Loyle, contributing writer

Articles by Donna Loyle, contributing writer
Fitness Facility Operators Can Lower Attrition through Software that Monitors Member Usage, Participation
To improve retention rates, the first step is to identify members who may be at risk of bolting. The most obvious sign is someone who has stopped paying dues, but a second obvious sign is someone whose usage rate has dropped.
Employee Wellness Matters, Statistics Show
When encouraging companies in your geographic area to partner with your health club for their employee health and wellness needs, consider using these statistics to bolster your point.
The Business of Corporate Fitness
Business owners have discovered that healthy and fit individuals generally need fewer health care services and are more productive, which has led more businesses to partner with wellness companies for corporate fitness programs.
Incentives and Disincentives Are Used for Results in Corporate Wellness Programs
Some companies have begun to use disincentives in which employees pay more for their health insurance premiums if they do not incorporate physical activity into their lives or participate in wellness programs that they need.
Programs Companies Are Using to Ensure Worker Wellness
With health care reform, a renewed focus on prevention and changes to insurance, business owners have learned that you can change people’s health by changing their lifestyles.
Fitness Equipment Manufacturers Take Patent Protection Seriously
As the fitness industry prepares for the Smith-Leahy America Invests Act (AIA) to go into effect in 2013, changing the U.S. patent system from a first-to-invent to a first-to-file system, just how big of a problem is patent infringement in the industry?
Clubs, Manufacturers Can Lessen Lawsuit Possibilities
Every club operator and fitness equipment manufacturer lives with the threat of liability lawsuits. Club operators in most states can protect their businesses with member waiver forms. But manufacturers are a bit more vulnerable.
Unused Club Management Software Tools Leave Revenue Untapped
Tools that are part of a facility’s club management software and could help increase revenue and membership often go unused.
The Importance of Good Ventilation in Health Club Locker Rooms
Ventilation systems in locker rooms require special attention to keep health club members happy.
School Projects
Capital budgets look relatively healthy at many university recreation centers across the country. That's the good news. The bad news: Operating budgets
Stretch the Limit
Gyrotonic has been called the next wave in mind/body fitness. Some say it is at the same stage of popular awareness as Pilates was back in the mid-1990s.
In Pursuit of Prospects
Tracking members and their club usage is a common practice among fitness facility managers, but efficiently tracking other users namely prospects, guests

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