Cynthia J.Hoyt

Get With The Program
Pushing software programs to their "max" can keep clubs growing.
New Products and Services Review
Stairclimbers and Climbing Equipment
The War On Obesity: Flexing Political Muscle
By showing local, state and federal reps how physical activity can treat obesity, clubs can muster much needed political clout.
Lock in Memberships
Members will take notice if you add a few perks to your locker rooms.
Consultants: Springboards To Profit
Industry experts hold the key to proven performance strategies. But that key may have a fee.
The War On Obesity: Get Success With The Press
Promoting your weight-management program through the local media doesn't have to be a burden.
The Club Operator's Guide to the Freebies Universe
Being cheap has never been so easy.
Filling Bellies and Bankrolls
Nutrition programs can raise members' energy levels and your profits.
Compute the Benefits of Networks
Gone are the days of "plug-it-in-and-go" computer systems. To forge ahead, clubs require sophisticated hardware and software upgrades.
Strong Women Set the Pace
Women's Strength-training programs have come a long way over the years, but watch out for red flags that could chase potential memers away.
New Products and Services Review
Plate-loaded and free-weight equipment.
Entertaining Marketing Strategies
From attracting new customers to retaining members, entertainment systems can provide a vital marketing advantage for clubs.
The War on Obesity: Doctoring Your Weight Program for Success
Partnering with health care professionals may be the answer to increasing your weight-management programs' participants and retaining long-term members.
The War on Obesity: Gaining Through Weight Loss
This third installment in our "War on Obesity" series offers savvy strategies for developing marketing plans that attract new patrons for weight-management programs.
New Products and Services Review
Lockers, Locker Room Amenities & Locker Room Flooring
Master Class Videos
Apr 21, 2014
Club Industry

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link 2

Use this plan to inform, inspire and persuade so you can close more membership sales....More
Executive Insights Videos
Nov 13, 2014
Club Industry

Exhale: How a Boutique Well-being Brand Thrives  

Annbeth Eschbach, CEO of exhale, shares why she created her boutique studio brand and how she plans to grow her business in New York and beyond....More

Learn more by reading our stories about these industry topics:


Nutrition/Weight Loss



Training/Group Exercise

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