Cynthia J.Hoyt

Stairclimbers and Climbing Equipment

Members will take notice if you add a few perks to your locker rooms.

Promoting your weight-management program through the local media doesn't have to be a burden.

Nutrition programs can raise members' energy levels and your profits.

Women's Strength-training programs have come a long way over the years, but watch out for red flags that could chase potential memers away.

From attracting new customers to retaining members, entertainment systems can provide a vital marketing advantage for clubs.

This third installment in our "War on Obesity" series offers savvy strategies for developing marketing plans that attract new patrons for weight-management programs.