Colin Milner

Articles by Colin Milner
You Can Help Seniors By Using Positive Psychology
Erma Bombeck, the late author and newspaper columnist, once said, When I stand before God at the end of my life, I would hope that I would not have a
You've Attracted Seniors, Now Keep Them Engaged
You spent a few years researching what type of wellness center to build, then invested lots of dollars to create a center you can proudly call your own.
Like-Minded Peers Key To Attracting Older Adults
Over the last 15 years, I have presented hundreds of seminars on how fitness facilities can attract older adults. At almost every presentation, someone
There's Real Beauty in Marketing To Older Women
I wrote 18 months ago about how the Dove Real Beauty campaign had captured the attention of the media and women 50 years old and older. This campaign,
If You Build It, Will They Come in 2007?
For years, the success of many fitness facilities depended upon their ability to offer all the bells and whistles. This approach made it difficult for
Is the Golden Goose Dead or Just Sleeping?
Have you ever walked into a closed door? The pain associated with this experience is swift and intense; it can also be long lasting. This is probably
Industry Can Find a Rallying Point in Aging, Too
It was just another day, like many others, as I kissed my daughters goodbye and headed off to the airport. This would be the 20th year that I made my
Building Life-Long Champions
After his wife's death, 80-year-old Fauja Singh moved to the United Kingdom to live with his son. Being in a strange country and speaking a foreign language,
Being Age Friendly Means More Members
Physical activity is a well-documented solution to maintaining quality of life for adults 50 years and older. Yet, with the low amount of exercise participation
10 Trends to Watch in the Shift to Preventive Care
Can you hear it? That loud noise is the sound of the Baby Boomers blasting into their sixth decade of life, and oh what a decade it will be. But what
Older Women Want Real Advertising
Ask a woman what she thinks about advertising targeted to the women 50 plus and you will surely be amazed at how much deep-seeded frustration you unleash,
Is Group Ex Set for a Gray Explosion?
According to IDEA Health and Fitness Association's research, 51 percent of all personal training clientele are over the age of 45. This would stand to
The Perfect Body Could Be Detrimental to Our Health
They say two things are guaranteed in life: death and taxes. I would like to add a third aging. We age from the moment we are born until the moment we
Good Mental Health Can Keep the Seniors Coming
In a recent issue of USA Today, Philip Gold, chief of clinical neuroendocrinology at the National Institute of Mental Health, stated that depression shortens
Selling Bone Health to Women Over 50
What effect would it have on your business if you could convert half of all women aged 50 and over who walked into your facility? Even Curves, with its
Executive Insights Videos
Feb 13, 2014
Club Industry

Preview: 14 Observations about the Direction of the Fitness Industry in 2014

Bill McBride, CEO of Active Sports Clubs and BMC3, shares 14 observations about some of the fitness trends he is seeing and where the industry is headed....More
Master Class Videos
Mar 5, 2014
Club Industry

Preview: Overcome the Hurdles in the Life Cycle of Your Club

Karen Woodard-Chavez, president of Premium Performance Training, shares in which of the five stages of a fitness facility's life cycle most clubs get stuck....More

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