Colin Milner, contributing columnist

Colin
Milner, contributing columnist
International Council on Active Aging

Colin Milner is the founder and chief executive officer of the International Council on Active Aging.

Articles
Selling Bone Health to Women Over 50
What effect would it have on your business if you could convert half of all women aged 50 and over who walked into your facility? Even Curves, with its
Reach Beyond Bodies for Senior Fitness
Ronald Reagan's death from Alzheimer's disease made headlines around the world in 2004. But for millions of older adults who suffer from Alzheimer's and
15 Years Later, Busting the Danger Myth Yet Again
Injuries jumped dramatically among adults ages 65 and older between 1991 and 2002, states a new report by the U.S. Consumer Product Safety Commission
A Health-based Approach to Marketing
Did you know that chronic disease accounts for roughly 75 percent of healthcare costs each year, according to the Power of Prevention, a program and policy
Ten Barriers to Physical Activity Participation
In 2004, the scientific journal Age and Ageing found that older adults are highly knowledgeable about the health benefits of physical activity, yet many
The Forecast Looks Gray But Not Cloudy
Many who forecast future trends tend to step back, take a hard look at what is happening in their industries and then give their best assumption of what
Credibility Counts in a World of Snake Oil Salespeople
The only thing extreme about the reality shows Extreme Makeover and the Swan is how they distort reality. These shows join an unending supply of products
Reaching the Older Market Through the Younger Generation
In September of this year, the Institute of Medicine (IOM) came out with its report on childhood obesity. The report said, Over the past three decades,
You Have to Play the Game to Catch the Age Wave
This coming March will mark my 23rd year in the fitness industry more than half my lifetime. During this time I have learned many lessons. None has been
A Healthy Solution to Aging
Maria Fiatarone's sentinel paper in the Journal of the American Medical Association (JAMA) in 1990 forever changed the way exercise and the aging are
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