Colin Milner, contributing columnist

Milner, contributing columnist
International Council on Active Aging

Colin Milner is the founder and chief executive officer of the International Council on Active Aging.

How to Assess Your Competitors So You Can Differentiate Your Fitness Facility  1
A team of mystery members can provide you with details about your top competitors, helping you to understand these businesses better—and differentiate your own.
You Can Help Seniors By Using Positive Psychology
Erma Bombeck, the late author and newspaper columnist, once said, When I stand before God at the end of my life, I would hope that I would not have a
You've Attracted Seniors, Now Keep Them Engaged
You spent a few years researching what type of wellness center to build, then invested lots of dollars to create a center you can proudly call your own.
Like-Minded Peers Key To Attracting Older Adults
Over the last 15 years, I have presented hundreds of seminars on how fitness facilities can attract older adults. At almost every presentation, someone
There's Real Beauty in Marketing To Older Women
I wrote 18 months ago about how the Dove Real Beauty campaign had captured the attention of the media and women 50 years old and older. This campaign,
If You Build It, Will They Come in 2007?
For years, the success of many fitness facilities depended upon their ability to offer all the bells and whistles. This approach made it difficult for
Is the Golden Goose Dead or Just Sleeping?
Have you ever walked into a closed door? The pain associated with this experience is swift and intense; it can also be long lasting. This is probably
Industry Can Find a Rallying Point in Aging, Too
It was just another day, like many others, as I kissed my daughters goodbye and headed off to the airport. This would be the 20th year that I made my
Building Life-Long Champions
After his wife's death, 80-year-old Fauja Singh moved to the United Kingdom to live with his son. Being in a strange country and speaking a foreign language,
Being Age Friendly Means More Members
Physical activity is a well-documented solution to maintaining quality of life for adults 50 years and older. Yet, with the low amount of exercise participation
10 Trends to Watch in the Shift to Preventive Care
Can you hear it? That loud noise is the sound of the Baby Boomers blasting into their sixth decade of life, and oh what a decade it will be. But what
Older Women Want Real Advertising
Ask a woman what she thinks about advertising targeted to the women 50 plus and you will surely be amazed at how much deep-seeded frustration you unleash,
Is Group Ex Set for a Gray Explosion?
According to IDEA Health and Fitness Association's research, 51 percent of all personal training clientele are over the age of 45. This would stand to
The Perfect Body Could Be Detrimental to Our Health
They say two things are guaranteed in life: death and taxes. I would like to add a third aging. We age from the moment we are born until the moment we
Good Mental Health Can Keep the Seniors Coming
In a recent issue of USA Today, Philip Gold, chief of clinical neuroendocrinology at the National Institute of Mental Health, stated that depression shortens
Master Class Videos
Apr 21, 2014

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link 2

Use this plan to inform, inspire and persuade so you can close more membership sales....More

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