The health club environment can encourage or discourage people of all ages to lead an active, engaged life. It can also attract or repel your potential member. So when it comes to creating compelling environments for your older consumer, think about how to design and build them so they are inclusive of all people and their abilities.
Older consumers are impacting every segment of society, from health care to housing, food choices to fitness. So, who is the older adult? The answer to this question is crucial to your ability to meet older consumers' needs and expectations at your health club. It's the backbone for your sales and marketing efforts.
The "forever young" generation is no longer young. In 2014, the last of the Baby Boomers turned 50, crossing society's invisible threshold into old age. The long-awaited aging of this population is here, and it's moving into high gear. How is your club responding?