Catherine Winters

Articles by Catherine Winters
2001: A Fitness Odyssey
Help members stick with their resolutions
Plan Ahead
Effective methods of business spending.
Re-Energize Your Sales Force
Inject a little excitement into the lives of your reps.
Budgeting 101
Don't see red. Manage your cash flow!
Health Care Specialists
A new prescription for additional services
Updating Equipment
Giving your members the latest and greatest
Cramped Quarters
How to utilize small spaces
Showing Appreciation
Low-cost ways to let members know they matter
Getting a Promotion
Marketing that prospects can't resist
Anger Management
Making, and keeping, members happy
The Management Shortage
Finding good managers in a competitive market
Costly Activities
When should you charge for a class?
Do-It-Yourself Billing
Tips to help you take control of your books
Served Up
Give your members the absolute best service!
Franchising & Licensing
A look at the pros and cons of both.
Executive Insights Videos
Feb 13, 2014
Club Industry

Preview: 14 Observations about the Direction of the Fitness Industry in 2014

Bill McBride, CEO of Active Sports Clubs and BMC3, shares 14 observations about some of the fitness trends he is seeing and where the industry is headed....More
Master Class Videos
Mar 5, 2014
Club Industry

Preview: Overcome the Hurdles in the Life Cycle of Your Club

Karen Woodard-Chavez, president of Premium Performance Training, shares in which of the five stages of a fitness facility's life cycle most clubs get stuck....More

Learn more by reading our stories about these industry topics:


Nutrition/Weight Loss



Training/Group Exercise

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