Brittany Keithley, Associate Editor

Brittany
Keithley, Associate Editor
Articles
Recreation Fee Deters Students at Ball State University
The new Student Recreation and Wellness Center at Ball State University, Muncie, IN, is seeing less traffic this summer because students who must pay a $90 fee to use it are instead using the older Ball Gymnasium. The older facility does not require a fee because it is already completely funded.
Locker Room Cleanliness Could Affect Member Retention
The locker room can differentiate a facility from its competition in many ways, perhaps most importantly by its cleanliness.
Lead Generation Software Evolves to Incorporate Social Media, Structure, Automation to Better Serve Health Clubs
Some lead generation programs lack a strategic member referral system that accurately captures prospects’ information. However, software companies are developing systems that can add more structure to the process, automatically follow up with leads and monetize social media to generate more referrals.
Health Clubs Serve the Military through Joining Forces Initiative
Although clubs are eager to donate their time and facilities to the Joining Forces program, the initiative has a long way to go before hitting the one million personal training hours goal set by the American Council on Exercise.
Ruth Hyman JCC Closes Fitness Center, Gyms
The Ruth Hyman Jewish Community Center of Monmouth County in Ocean Township, NJ, closed its fitness area and the two gyms at the facility due to insufficient funds to operate the facility.
NIRSA National Center Announces New Executive Director
Pam Watts has been appointed as executive director of the National Intramural-Recreational Sports Association (NIRSA) National Center, Corvallis, OR, after serving as second-in-command for eight years.
IHRSA Conference and Trade Show in Los Angeles Was a Star-Studded Affair
Keynote speakers, panel sessions, award presentations and the Bash for Augie’s Quest highlighted the 31st annual International Health, Racquet and Sportsclub Association (IHRSA) show, held last month at the Los Angeles Convention Center.
Clubs Fuse Cycling, Pilates to Retain Members
Group cycling and Pilates share more similarities than meet the eye, and as club operators fuse the two programs into one class, they are finding that the combination sells itself.
Seventh Annual Augie's Bash in Los Angeles
Club Industry sits down with Clubs for the Quest founder Patricia Laus at the Seventh Annual Augie's Bash on March 16th at the 2012 International Health, Racquet and Sportsclub Association Conference and Trade Show in Los Angeles. With the help of Clubs for the Quest, Augie's Bash raised over $1.6 million for research to cure amyotrophic lateral sclerosis.
NIRSA to Host 2012 Annual Conference and Trade Show in Tampa
Tampa, FL, will open its doors to the 2012 National Intramural-Recreational Sports Association (NIRSA) from March 27-30 at the Tampa Convention Center.
Monmouth County JCC Files for Bankruptcy to Avoid Foreclosure
The Jewish Community Center (JCC) of Greater Monmouth County, Deal, NJ, remains open despite financial difficulties that resulted in its filing for bankruptcy on Dec 5.
First Lady Michelle Obama Introduces Pentagon Obesity Awareness Campaign
United States Department of Defense officials and first lady Michelle Obama introduced a new obesity and nutrition awareness campaign on Thursday at the Little Rock Air Force Base, AR.
University of Louisville Commissions Cannon Design to Develop $37.5 Million Rec Center
The recently approved $37.5 million, 128,000-square foot University of Louisville Student Recreation Center will continue to progress as Cannon Design, an internationally ranked architectural, engineering and planning firm, was commissioned to design the facility.
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