Brittany Keithley, Associate Editor

Keithley, Associate Editor
Health Clubs Can Enhance Summer Camp Offerings by Marketing Wellness
Whether to offset a summertime slump in usage or boost ancillary revenue, enhancing summer camp offerings may be just the answer for fitness facility operators looking to fill a void in programming during the summer months.
Weight-Loss Education for Personal Trainers
The National Academy of Sports Medicine (NASM) recently introduced a new approach to weight-loss education for certified personal trainers that may make establishing a weight-loss program with a facility’s current staff an option.
Tapping into the Diet and Nutrition Industry Can Yield Additional Profit for Health Clubs
The approaching New Year offers fitness facility operators an opportunity to capitalize on one of the most common resolutions members make each year: to lose weight.
Best Fitness Promotion Focuses on Community Goals
An initiative by Best Fitness, Nashua, NH, to better the health of the city of Erie, PA, attracted more than 350 community members to the fitness facility last month. The program, known as OctoberBest, offered a free 30-day membership for nonmembers in the community.
Club Industry to Return to Chicago after Stopping in Vegas
The Club Industry conference and trade show’s move from McCormick Place in Chicago to the Las Vegas Convention Center was the topic of much conversation during the Oct. 10-12 show. Concluding its 27th year, the show’s change in location helped attract more West Coast attendees along with its Midwest and East Coast audience. Next year, the show will return to McCormick Place in Chicago, Oct. 23-25.
The 2012 Best of the Best Health Club Program Winners
The winners of Club Industry’s 2012 Best of the Best competition are at the top of the class in serving members of their facilities and their communities.
John DiJulius: How to Make Price Irrelevant
John DiJulius wants to start a customer service revolution. And he will share how during his keynote address at this year’s Club Industry show.
Challenge Grant Marks Final Fundraising Stretch for YMCA
The 20,000-square-foot Twin Pike Family YMCA in Louisiana, MO, kicks off its final fundraising efforts of a two-phase facility expansion with a challenge grant to raise $1.2 million in the next year.
Health Clubs Reach Out to Help their Communities
Health clubs are much more than businesses. They instill lifestyle changes in their members that reach far beyond working out. However, part of serving a community is not just about helping people improve their health and fitness. Club operators often reach beyond their walls through philanthropic efforts.
Boston University Partners With City to Launch Wellness Program
Boston University is teaming with the Boston Public Health Commission (BPHC) and the Boston Centers for Youth & Family (BCYF) to launch the Boston University Health, Fitness and Wellness Program in the South End Blackstone Community Center.
YMCA of South Alabama Election Favors New Metro Board
A membership meeting held Thursday night at the Moorer branch of the YMCA of South Alabama to elect the organization's board resulted in the passing of the Metro Board nominees by more than 80 percent of voting members.
YMCA of South Alabama to Hold Board Election in Response to Member Lawsuit
In response to a lawsuit between its members and regional YMCA board, The YMCA of South Alabama plans to hold elections this week for a new board. After the board has been reconstituted, the controversial strategic plan that led to the member lawsuit would be subject to a vote in order to move forward.
Personal Trainers Integrate Pilates and Yoga into Sessions
Pilates and yoga are finding their way into more personal training sessions as trainers incorporate some of the core techniques of each modality to round out their clients’ workouts.
YMCA of South Alabama Downsizes to Keep Branches Open, Leading to Member Lawsuit
The Metro Board of the YMCA of South Alabama began developing smaller “healthy living center” models for three of its five branches but hit a snag when members of the Moorer YMCA filed a lawsuit.
Unique Cardio and Strength Products Stake Their Claim in Group Exercise
Treadmills, ellipticals and dumbbells have staked their claim as traditional strength and cardio fitness staples, but some unique products on the market are trying to take a piece of that claim, often entering health clubs through the group exercise room.
Master Class Videos
Apr 21, 2014
Club Industry

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link 2

Use this plan to inform, inspire and persuade so you can close more membership sales....More
Executive Insights Videos
Nov 13, 2014
Club Industry

Exhale: How a Boutique Well-being Brand Thrives  

Annbeth Eschbach, CEO of exhale, shares why she created her boutique studio brand and how she plans to grow her business in New York and beyond....More

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