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Bob Esquerre

Articles by Bob Esquerre
Our Salvation: The Fitness Professional of the Future
No matter how we run our club businesses, the “M” word drives our successes and/or our failures: membership recruitment, membership retention and membership referrals.
Have You Done Your S.W.O.T. Today?
Just in case you are wondering what a column about Special Weapons and Tactics (S.W.A.T.) has to do with the fitness industry, let me explain. In this
Accreditation Can Drive Membership Sales
At the upcoming Club Industry 2005 Conference, a panel discussion titled Demystifying the Accreditation Certification Controversy will focus on the ins
The Prescription for Untapped Revenue Sources
In our neverending search to develop new revenue sources while supporting our core business of membership recruitment, referrals and retention objectives,
Technology Works with Integrated Programming
Member retention is constantly on the minds of most club owners. I recently spoke with management at one club that takes member retention very seriously.
Is Programming Floating Your Boat?
As I visit clubs around the country, whether as a guest or as a consultant, I evaluate how clubs use programming to add value to their brand. Some clubs
The Value of Staff Training It's Worth It
The health club industry is in the business of making a credible return on investment. However, as you sit down to analyze your club's financial accomplishments,
Getting Retention Right by Offering Good Service
Through its membership retention studies, the International Health, Racquet and Sportsclub Association found that clubs with unacceptably high attrition
Accessing the Corporate Membership Market
Do you have a strategy to penetrate the corporate membership market? Do you have slow membership recruitment periods? Do you have a great fitness team
Program for Retention
The New Year has brought in a rush of members both old and new but now that you have these members, what are you doing to make sure that they are still
Personal Training Tiers
The key ingredient that has consistently stimulated success for personal training, is for the club operator and the personal trainer to create a in the
Reality Check
According to current IHRSA data, one of our industry's top five successful profit centers is personal training. In fact, personal training is ranked as
Focus On Personal Training
Training Trainers In-House

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