Ann Gilbert

Today, integrating new members means more than showing them a locker room or a new piece of equipment. Swiping their credit card is just the start of a contract that involves your facility offering new members great service and unprecedented attention in return for them becoming your business’s best promoters in your community. Do the following to ensure you keep your new members in 2013.

The health and wellness needs of the aging Baby Boomer group go way beyond aquatics workouts and chair aerobics classes.

One of the most dynamic ways your facility can rise above the neighboring competition is to create a new member integration experience that will surpass any new member’s expectations

If you invest a bit of time and just a few pennies on a well-planned member appreciation party, you will see a huge return on investment in retention.

Follow a few basic rules to become an indispensible part of your club’s team.

Fee-based programming may make sense for a growing number of health clubs. However, switching over to this type of programming comes with its challenges.

Having a clear understanding of why people participate in a boot camp, why the camp setting is so attractive and why popular trainers choose to jump into boot camp programming will allow a fitness director to launch an indoor boot camp program that can increase retention, referrals and revenue within the club.