Amy Florence Fischbach, contributing writer

Florence Fischbach, contributing writer
Schools Get Involved in Fight Against Childhood Obesity
The United States faces an uphill climb in the battle against childhood obesity, but some states are taking action.
Implementing Active Gaming for Senior Citizens at Your Health Club
Seniors have been playing virtual fitness games at retirement communities for years. Will health clubs join them in the game?
Increase Your Health Club’s Retention Rate Through Member Data Mining 1
Most clubs are barely scratching the surface when it comes to analyzing their membership data. By leveraging this information, facilities can more effectively target their marketing campaigns and retain members.
New Health Clubs Designed in Old Buildings
Business owners are now looking for ways to cut costs and conserve resources. By following an up-and-coming trend called adaptive reuse, owners can breathe new life into an existing building and circumvent much of the expense and the challenges of new construction.
Fall Prevention One of Many Classes Clubs Can Offer
Some of the latest strength training research may inspire health club members to continue pumping iron rather than cancelling their gym membership.
Studies on Cardio Exercise May Change the Way Clubs Operate
It's no surprise to fitness facility operators and fitness professionals that Americans aren't getting the cardiovascular exercise they need. After all,
Guerilla Marketing Works for Some Health Clubs
New Yorkers gathered at the windows of a high-rise building, and tourists snapped photos like the paparazzi after six models dropped their pants and skirts
Flooring Options Abound for Fitness Club Owners
When Ed Steele received a letter from his utility company notifying him of a 38 percent hike in electricity prices, he was glad he had already found one
Clubs Help Kids Learn to Play Tennis
Bright and early on a Saturday morning, adults took tennis lessons on two indoor courts at Woodside Health and Tennis Club, Westwood, KS. The third court,
Luxury Locker Rooms, Open Spaces among Design Elements in Clubs
Interior design trends may be less fluid than fashion trends, which change with each season, but that doesn't mean club owners can stick with a 20-year-old
Unusual Group Exercise Classes Add Spice to Fitness Clubs
Students swing around weighted wooden swords and try their hand at Samurai sword training moves during a weekly class at Reebok Sports Club/NY in New
Renovation Can Save Energy Costs for Fitness Clubs
Remodeling is usually a time when club owners think about spending money, but for some fitness facility operators, renovations are a time to consider
Functional Training Boosts Fitness Club Owners’ Bottom Line
Fitness Express Manhattan, a women-only circuit facility in New York City, has added functional training to its circuit these days. Members warm up on
Parents Also Benefiting from Children’s Fitness Facilities
A growing number of children's fitness facilities have opened to address the childhood obesity issue. However, many owners of these facilities are learning
Workout Information Digitized in Equipment
Soon, paper could become almost pass at health clubs. Digitization of information is increasing in many industries, including the fitness industry, as
Master Class Videos
Apr 21, 2014
Club Industry

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link 2

Use this plan to inform, inspire and persuade so you can close more membership sales....More
Executive Insights Videos
Nov 13, 2014
Club Industry

Exhale: How a Boutique Well-being Brand Thrives  

Annbeth Eschbach, CEO of exhale, shares why she created her boutique studio brand and how she plans to grow her business in New York and beyond....More

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