Health club operators report that members who engage with a club's mobile app are more likely to attend group fitness classes, share information about the club on social media and become involved in club events and challenges. Photo by Thinkstock.
The most powerful technology your health club should be using to keep members engaged fits in the palm of your members' hands—their smartphones with your club's mobile app installed. During January 2014, roughly 46 million people used an app from the health and fitness category, according to a report from Nielsen's Mobile NetView 3.0 software. This number represents nearly one-third of all smartphone owners, an increase of more than 18 percent year over year. With this ...
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