Drive Better Lead Generation ROI

Fitness Business Pro offers a new breed of multimedia and interactive campaigns that provide powerful lead-generating innovations. These results-driven programs will take your marketing campaigns to the next level – engaging your customers, positioning your brand, accelerating sales, increasing revenue, and most importantly, growing your business.

  • Web Video
    Sponsoring a web video aligns your brand with relevant content and allows you to reach a highly targeted customer base. We’ll drive viewers to the video with an aggressive promotional plan. Integrate web video sponsorship into your interactive marketing strategy.
  • Webinars/ Webcasts
    Webinars are sponsored online events that allow participants to interact real-time with key industry leaders to discuss new solutions, best practices and actual case studies. We’ll implement an aggressive marketing campaign for a seamless sales and marketing solution.
  • White Papers/ Case Studies
    Share your knowledge and strengthen your brand as you capture qualified leads. Promote and distribute your white papers, industry research, articles and case studies to our targeted audience and we’ll generate leads via our customizable registration forms.
  • Blog
    Fitness Business Prois recognized as the voice of the industry. That’s why fitness and health officials turn to our Behind the Scenes blog for a look behind the magazine – the people the editors are talking to, the sites they’re visiting and the stories they’re working on. Elevate your brand with a blog sponsorship.
  • Podcast
    Looking for a leading-edge, dynamic and invigorating way to reach health and fitness professionals? This is it. Podcasts are a cost-effective way to engage a deep brand relationship with your audience. Sponsor an existing podcast or create a custom topic. We’ll execute a robust promotional campaign and ensure you receive lasting exposure by hosting it in our on-demand podcast archives.

SALES CONTACTS:

Marty McCallen
Publisher
(919) 567-8166
marty.mccallen@penton.com

Kayla Van Cleve
Integrated Sales Representative
(303) 998-9243
kayla.vancleve@penton.com

Insights into what high-level club executives think about their business and industry trends.

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Practical Internet strategies to help you build customer relationships, increase revenues and lower costs.

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In This Issue: May 2012 View All Past Issues

Cover Story

The Business of Corporate Fitness

Focusing on the corporate fitness market can present a revenue opportunity.



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