ABC Financial Announces Integration With Perkville

This press release was provided by ABC Financial. The Club Industry editorial staff was not involved in the creation of this content.

ABC Financial, the nation’s leading software and billing provider for the fitness industry, today announced that Perkville, a leading provider of Software as a Service (SaaS) loyalty programs for gyms, had completed integration with its platform. The integration allows any ABC Financial customer to offer a member rewards program simply by creating a Perkville business account.

“This integration brings our customers access to a readymade rewards platform,” ABC Financial Chief Revenue Officer Steve Ayers said. “It lets us provide a seamless suite of tools for both back-­office management and frontline member experience.”

“We developed our self-­serve loyalty platform to drive retention, referrals, and social media for gyms,” said Perkville CEO Sunil Saha. “ABC Financial is one of the biggest, most respected companies in the industry, and our integration brings an easy-­to-­deploy solution to operators all over the country.”

Through the Perkville integration, fitness clubs can automatically reward gym check-­ins, dollars spent by revenue category (i.e. pro shop or personal training), and member referrals. Most operators report that cost per join is significantly lower for referred versus unqualified leads. With one-­click referrals and easy incentivizing, Perkville can bring qualified leads at a fraction of the cost of traditional marketing.

About Perkville Inc.
Perkville is the leading member loyalty and retention program for gyms. Through readymade integrations with membership systems, Perkville automatically rewards exercise, tracks referrals, drives social media, and more. Perkville is free for users, and offers monthly subscriptions for clubs. Learn more at

About ABC Financial
Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry. Headquartered in the Little Rock, AR area, ABC Financial serves approximately 4,900 clubs with approximately 4.5 million members throughout the United States, Canada, and Puerto Rico. The company’s innovative club management software, DataTrak, is the most complete web-­based software in the health and fitness industry.

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