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As the fitness industry moved into the new century, it experienced tremendous growth in club numbers, both in the United States and overseas. It also experienced growth in memberships, going over the 40 million mark for the first time. Much of that growth was from seniors and youth. Other issues, such as competition and tension between for-profits and nonprofits, clubs jumping into the public market and a widening obesity crisis, also affected the industry.
The first decade of the 21st century saw the emergence of Bahram Akradi’s Life Time Fitness, which shared the spotlight with the more established 24 Hour Fitness and Bally Total Fitness. However, these three operations faced competition from other clubs of prominence, such as Club One, Equinox, Gold’s Gym, Planet Fitness, Town Sports International and World Gym.
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