This press release was provided by 24 Hour Fitness. The Club Industry editorial staff was not involved in the creation of this content.
24 Hour Fitness, in partnership with YouTube Fitness Star Cassey Ho, is launching POP Pilates in all 24 Hour Fitness® club markets this Spring. Already introduced into two dozen clubs to date, the program will become a staple of all market Group X® programs over the next six months.
The innovative, Pilates-inspired program presents a fusion of ab-chiseling, total-body-defining moves choreographed to everyone's favorite Top 40 hits. The intense, mat-based workout is for people of all ages and fitness levels—challenging students to flow from one exercise to the next while developing a solid core and lean, strong muscles in the process.
"I came up with the idea for POP Pilates as I was teaching classes at the gym. I love music and wanted to give Pilates a little 'boost' of energy by marrying the two together. When I tested the format on my students, they fell in love with how fun, intense and fluid the workout was. It's like a dance on the mat!" said Cassey Ho, Fitness Star and Creator of Blogilates and POP Pilates. "I'm thrilled to introduce this program into all 24 Hour Fitness markets. It is a class designed for all age groups and every level of fitness ability. It will tremendously help members' to better their posture, sculpt a strong core, and build total body strength while increasing flexibility." The Pop Pilates Certification for instructors was developed in conjunction with the National Association of Fitness Certifications (NAFC) to be a safe and effective workout for everyone.
POP Pilates provides members with a safe, efficient and compelling workout that focuses on low impact total body conditioning. It works to increase muscular strength and endurance, boost energy levels, chisel a lean and toned physique, increase flexibility and mobility, as well as support stability of the joints and spine.
"We're innovating new group exercise programs that our members want and have come to appreciate," stated Lashaun Dale, Vice President, Group X, Creative, 24 Hour Fitness. "This is the perfect example of taking a dynamic and extremely popular exercise format that bubbled to the top of social media consciousness and introducing it—live—into our clubs. Group exercise is about building community and strong bodies to enjoy the rest of your life outside of our clubs. POP Pilates brings us one step closer to delivering that goal to our members."
Pilates has always been a part of Cassey's life, beginning at an early age. The development of this unique and effective program evolved by way of the unusual journey of its creator. As an honors graduate with a degree in Biology from Whittier College, Cassey Ho had charted a career path in medicine. While in school, she began teaching Pilates and realized that this was her passion and fitness was her destiny. Her career navigated uncharted waters as she ventured into entrepreneurship full time—leaping into active wear fashion design and teaching fitness classes as well. Her YouTube workouts have been viewed over 200 million times as she's helped people worldwide sculpt their bodies to live fuller lives. She has been featured in a wide variety of national publications and programs including PEOPLE,SHAPE, and Dr. Oz, among others.
Please visit 24hourfitness.com for more information about POP Pilates and all 24 Hour Fitness programs.
About Cassey Ho, Creator, POP Pilates and Certified Fitness Instructor
Cassey Ho is an internationally renowned, award-winning fitness instructor and online personality. She is the creator of Blogilates, the #1 female fitness channel on YouTube with over 200 million video views and 2.1 million subscribers. She is the author of the best-selling book Hot Body Year Round and the star in the POP Pilates DVDs at Target stores. She is also designer of her own active wear collection—BODYPOP Active, which launched in Fall 2014 and has proven to be extremely popular for its feminine silhouettes and colorful palette.
About 24 Hour Fitness
Headquartered in San Ramon, California, 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. For more than 30 years, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, popular group exercise classes and a variety of strength, cardio and functional training equipment, 24 Hour Fitness offers fitness solutions for everyone.
Please call 1-800-224-0240 or visit 24hourfitness.com for more information and to find the club nearest you.